Digital marketing
Marketing analytics suite
Targeted digital marketing platforms with campaign analytics, funnel tracking, and engagement metrics.
Representative product visual — replace with verified project screenshots when available.
4 months4 engineersDashboard refresh under 3s for 1M+ rows
Challenge
Marketing teams tracked campaigns across disconnected spreadsheets and third-party tools. Attribution was unclear and reporting took days to compile.
Solution
We built a unified analytics dashboard pulling from ad platforms, CRM, and web analytics — with funnel visualization, cohort analysis, and automated weekly reports.
Results
- Single source of truth for campaign performance
- 50% reduction in reporting preparation time
- Clear attribution from ad spend to conversion
Data-driven marketing decisions with measurable ROI improvements.
Architecture
ELT pipelineData warehouseBI dashboard
Technology stack
ReactPythonPostgreSQLdbtBigQuery
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